Singapore: Monetary Authority of Singapore and Advertising Standards Authority of Singapore published guide on responsible financial content creation

On 25 September 2025, the Monetary Authority of Singapore (MAS) and the Advertising Standards Authority of Singapore (ASAS) jointly published guidance establishing seven regulatory requirements for content creators and influencers sharing financial information online. The guidance applies to personal finance and investment-related content shared on social media platforms. The guidance mandates that creators must present accurate information explaining both risks and rewards, obtain a MAS licence when recommending buying, selling, or holding specific investment products or tailoring advice to individuals' circumstances. The guidance also highlights that a licence is to be obtained while dealing in capital market products when helping investors submit orders or soliciting trades, verifying the credibility of financial institutions through MAS' Financial Institutions Directory and avoiding promoting entities on MAS' Investor Alert List. It also highlights compliance with the Singapore Code of Advertising Practice and disclosure of all sponsored content and compensation received.