Ireland: Polish Data Protection Commissioner issued statement on cooperation with Irish Data Protection Commission on enhancing personal data protection in social media platforms

On 24 September 2025, the Polish Data Protection Commissioner (UODO) issued a statement on the cooperation with the Irish Data Protection Commission on enhancing personal data protection in social media platforms. The statement highlighted engagement with social media platforms to increase protection against false advertising, particularly scams that misuse images of public figures or users, often with deepfake technology, to extort personal data or money. The authorities encouraged social media platforms to implement secure databases of profiles of famous individuals to detect and remove fraudulent advertisements, with prior consent from the person whose image is stored. Users can report misuse through platform reporting tools. The measures aim to protect both the individuals whose images are misused and potential victims, with UODO continuing dialogue with platforms and reviewing complaints to ensure compliance with personal data protection principles.