Digital Policy Alert logo

European Union: European Commission fined Google EUR 2.95 billion for abusing its dominant position in online advertising technology sector

Policy overview

Description

European Commission fined Google EUR 2.95 billion for abusing its dominant position in online advertising technology sector

On 5 September 2025, the European Commission fined Google EUR 2.95 billion for abusing its dominant position in the online advertising technology sector. The Commission concluded that, since at least 2014, Google gave preferential treatment to its o…

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider
Implementation Level
supranational
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

Hide details
2021-06-22
under deliberation

On June 22, 2021, the European Commission (EC) opened up an investigation into Google's potentially…

2022-07-27
under deliberation

On 27 July 2022, the European Commission (EC) took over the administrative offence proceedings of t…

2023-06-14
under investigation

On 14 June 2023, the European Commission announced that it had sent a statement of objections to Go…

2025-09-05
in force

On 5 September 2025, the European Commission fined Google EUR 2.95 billion for abusing its dominant…