Republic of Korea: Fair Trade Commission issued ruling in its investigation into AliExpress and its related entities over violations of Act on Consumer Protection in Electronic Commerce and Act on Fair Labelling and Advertising

On 29 August 2025, the Korea Fair Trade Commission (KFTC) imposed corrective orders and administrative fines of KRW 1 million each on AliExpress and its related entities, including Alibaba, Singapore E-Commerce Private Limited, AliExpress Korea Holding (Singapore), and AliExpress Korea. The measures were issued for failures to display operator identity information and for non-compliance with statutory obligations on reporting and disclosure of sellers’ details under Sections 10, 12, and 20 of the Electronic Commerce Act. The KFTC also sanctioned Oceansky Internet Information Technology and MICTW Supply Chain Service Singapore for misleading advertising practices, including the use of fictitious pre-discount prices and exaggerated discount rates on 2,422 and 5,000 products, respectively, between May 2023 and October 2024, contrary to Section 3(1)(1) of the Fair Labelling and Advertising Act. In addition to corrective orders and public announcement obligations, the KFTC imposed surcharges totalling KRW 20.93 billion, comprising KRW 900 million on Oceansky and KRW 20.03 billion on MICTW.