United States of America: Federal Trade Commission issued ruling against Workado over unsubstantiated advertising claims concerning artificial intelligence content detection tools

Description

Federal Trade Commission issued ruling against Workado over unsubstantiated advertising claims concerning artificial intelligence content detection tools

On 21 August 2025, the United States Federal Trade Commission (FTC) issued a ruling against Workado, Limited Liability Company (LLC), formerly Content at Scale Artificial Intelligence (AI). The case concerned unsubstantiated claims relating to AI content detection tools. The ruling applies to marketing products that claim to detect or verify AI-generated or altered content. It prohibits misleading representations unless supported by competent and reliable scientific evidence. It requires preservation of testing data, customer notification, annual compliance reporting, and recordkeeping for ten years. Workado must also ensure acknowledgements of the ruling by relevant personnel. The ruling will remain in effect for twenty years from 21 August 2025, with possible extension if new complaints are filed.

Original source

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
ML and AI development
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

Hide details
2025-04-28
under investigation

On 28 April 2025, the Federal Trade Commission (FTC) issued a proposed order as part of a settlemen…

2025-05-02
in consultation

On 2 May 2025, the Federal Trade Commission (FTC) opened a consultation, set to close on 2 June 202…

2025-06-02
processing consultation

On 2 June 2025, the Federal Trade Commission (FTC) closed its consultation on a proposed consent or…

2025-08-21
in force

On 21 August 2025, the United States Federal Trade Commission (FTC) issued a ruling against Workado…