On 26 August 2025, 44 United States Attorneys General and Puerto Rico, Virgin Islands, and American Samoa Attorneys General issued two letters to technology companies noting their responsibility to prevent the spread of non-consensual intimate imagery (NCII). In one letter addressed to major search engine companies, they outline that while search platforms limit other harmful content, searches for terms such as "deepfake porn" currently return direct links to creation tools and content without sufficient warnings. The attorneys general request a description of current measures to restrict such material and seek a commitment to further action to prevent the spread of deepfake NCII. The second letter was written to major payment processors regarding deepfake NCII. They note that payment platforms have terms prohibiting services for harmful content and have previously acted against other such material. The letter requests a description of current measures to identify and remove payment authorisation for deepfake NCII tools and content. The attorneys general also seek a commitment to further action to prevent their networks from being used to profit from this material.
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