Ireland: Competition and Consumer Protection Commission and Advertising Standards Authority signed data-sharing agreement on oversight of social media platforms

On 25 August 2025, the Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority (ASA) signed a data-sharing agreement. The agreement allows the ASA to share information received through its online reporting portal with the CCPC, in line with data protection laws. The data-sharing agreement aims to enhance regulatory oversight of social media platforms and strengthen the regulation of social media influencers. Under consumer protection law, social media influencers are required to clearly label commercial posts and must not mislead consumers through unfair practices such as hidden or mislabelled advertising. Content that is false or misleading may also constitute a breach of consumer protection law, even if properly labelled. The agreement follows the publication of guidelines for influencers and social media advertisers by the ASA and CCPC in October 2023.