India: United Kingdom and India signed Free Trade Agreement including provisions on consumer protection

On 24 July 2025, the United Kingdom and India signed a Free Trade Agreement including commitments from both countries to safeguard consumer interests and promote a transparent regulatory environment. The Agreement applies to digital trade activities and requires each Party to enforce laws against misleading, deceptive, fraudulent, and unfair commercial practices that harm or could harm consumers. It mandates that online consumers receive protection equivalent in effect to that available in offline commerce, and promotes cooperation between national consumer protection authorities. Parties must also publish information on consumer remedies and business compliance obligations, and improve access to redress mechanisms, including alternative dispute resolution.