United States of America: Unsubscribe Act of 2025 was introduced to the Senate (Bill No. S.2253)

On 10 July 2025, the Unsubscribe Act of 2025 was introduced to the United States Senate. The Act seeks to strengthen consumer protections against negative option billing practices, including automatic renewals and free-to-pay conversions across all media. The Act requires merchants to clearly disclose terms, obtain express informed consent before charging, provide simple cancellation methods, and send regular notifications to consumers. It empowers the Federal Trade Commission to enforce these rules and allows States to pursue civil actions, while preserving stronger State protections.