Republic of Korea: Communications Commission announced investigation into Korea Telecom over allegedly misleading advertising practices

On 16 July 2025, the Communications Commission (KCC) announced the commencement of a fact-finding investigation into Korea Telecom's (KT) advertising practices. This investigation follows allegations that KT used the SK Telecom cybersecurity breach incident as an opportunity to conduct false and deceptive advertising, potentially violating the Telecommunications Business Act. An initial on-site inspection conducted by the KCC on 10 July 2025 revealed that KT's headquarters, including its sales and regional offices, may have presented exaggerated and false information about contract terms and service offerings in a bid to attract customers. It was highlighted that such actions could constitute a breach of marketing and advertising practices, particularly concerning user discrimination. The investigation aims to evaluate these claims and determine KT's compliance with national regulations governing fair marketing practices.