China: State Administration for Market Regulation highlighted enforcement cases in live e-commerce over fair marketing and advertising practice requirements
Description
State Administration for Market Regulation highlighted enforcement cases in live e-commerce over fair marketing and advertising practice requirements
On 8 July 2025, the State Administration for Market Regulation highlighted enforcement cases against live e-commerce operators for false advertising, unfair competition, and product safety violations to strengthen online consumer protection and fair…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority