On 7 July 2025, the Committee on Constitution, Justice and Citizenship (CCJ) released the amended Bill establishing Brazilian electoral rules and electoral procedural rules (Complementary Bill No. 112). The amended Bill updates electoral advertising rules, requiring that any synthetic or manipulated content be clearly disclosed with a prominent warning. It specifically prohibits the use of artificial intelligence (AI) to simulate the image or voice of living or deceased individuals, or synthetic characters based on real or fictional persons, in electoral ads. The prohibition applies regardless of authorisation or intent to deceive and covers promotion, defamation, fabricated political narratives, presentation of achievements via synthetic characters, and roles such as hosts in political broadcasts. These measures align with the Superior Electoral Court’s Resolution No. 23.610 from December 2019.
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