China: State Administration for Market Regulation issued enforcement guidelines on application of Advertising Law
Description
State Administration for Market Regulation issued enforcement guidelines on application of Advertising Law
On 4 July 2025, the State Administration for Market Regulation issued the enforcement guidelines on the application of the Advertising Law and Internet Advertising Management Measures. The guidelines state that commercial advertisements should be p…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body