China: State Administration for Market Regulation issued second batch of typical cases in the field of live e-commerce
Description
State Administration for Market Regulation issued second batch of typical cases in the field of live e-commerce
On 8 July 2025, the State Administration for Market Regulation (SAMR) released its second set of typical cases addressing misconduct in live e-commerce. Out of the seven cases reviewed, six involved violations of rules on fair marketing and advertis…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority