France: Directorate-General for Competition, Consumer Affairs and Fraud Control fined on Shein EUR 40 million for deceptive commercial practices
Description
Directorate-General for Competition, Consumer Affairs and Fraud Control fined on Shein EUR 40 million for deceptive commercial practices
On 3 July 2025, the French Directorate-General for Competition, Consumer Affairs and Fraud Control (DGCCRF) reached a settlement with Infinite Style E-commerce LTD (ISEL), responsible for Shein product sales, imposing a EUR 40 million fine for decep…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority