Brazil: National Consumer Secretariat adopted warning on identification of advertising content on digital platforms
Description
National Consumer Secretariat adopted warning on identification of advertising content on digital platforms
On 17 June 2025, Brazil’s National Consumer Secretariat (Senacon) issued a warning that all advertising content on social media must be clearly and immediately identified, in accordance with the Consumer Protection Code. The announcement applies to …
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority