Mexico: Federal Economic Competition Commission closed its investigation into Google over alleged tied sales in digital advertising market

Description

Federal Economic Competition Commission closed its investigation into Google over alleged tied sales in digital advertising market

On 13 June 2025, the Federal Economic Competition Commission (COFECE) closed its investigation into Google's practices within Mexico's digital advertising market. The investigation focused on alleged tied sales, where advertisers were potentially compelled to purchase advertising on Google's main search page alongside other websites. Following an examination of the presented evidence using technical, economic, and legal criteria, COFECE determined that no tied selling occurred, as no obligatory conditions were imposed on users. As such, Google was not found in violation of relevant competition laws.

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Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider, search service provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2025-06-13
concluded

On 13 June 2025, the Federal Economic Competition Commission (COFECE) closed its investigation into…