China: State Administration for Market Regulation closes consultation on draft regulations on the supervision and management of live E-commerce including fair marketing and advertising practice requirement
Description
State Administration for Market Regulation closes consultation on draft regulations on the supervision and management of live E-commerce including fair marketing and advertising practice requirement
On 10 July 2025, the State Administration for Market Regulation (SAMR) closes consultation on the draft regulations on the supervision and management of live E-commerce. The regulations prohibit operators from making false or misleading statements a…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
Hide details
2025-06-10
in consultation
2025-07-10
processing consultation
2025-12-18
adopted