Description

Personal Information Protection Commission approved Meta's celebrity impersonation blocking service

On 28 May 2025, Korea’s Personal Information Protection Commission (PIPC) approved Meta’s preliminary adequacy review for a facial recognition-based service aimed at detecting and blocking celebrity impersonation in advertisements and accounts. The …

Scope

Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
data protection authority

Complete timeline of this policy change

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2025-05-28
concluded

On 28 May 2025, Korea’s Personal Information Protection Commission (PIPC) approved Meta’s prelimina…