European Union: European Court of Justice issued ruling in lawsuit alleging misleading comparative advertising practices (HUK-Coburg vs Check24)
Description
European Court of Justice issued ruling in lawsuit alleging misleading comparative advertising practices (HUK-Coburg vs Check24)
On 8 May 2025, the Court of Justice of the European Union issued a preliminary ruling in Case C‑697/23 (HUK-COBURG v. Check24) interpreting Directive 2006/114/EC on misleading and comparative advertising. The Court held that the concept of “comparat…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
other service provider, platform intermediary: other
Implementation Level
supranational
Government Branch
judiciary
Government Body
court