European Union: European Commission closes consultation on Implementing Regulation on format and specifications for political advertisement labels and notices

On 28 May 2025, the European Commission closes its consultation on a draft Implementing Regulation concerning the format, template, and technical specifications for labels and transparency notices of political advertisements. The draft implementing regulation is based upon Regulation (EU) 2024/900 on the transparency and targeting of political advertising and aims to establish uniform conditions for how political advertisements must be labelled and accompanied by transparency notices. These requirements apply across various media formats, including print, audiovisual, and digital advertising. For electronic advertisements, the draft specifies that transparency notices must be made available in machine-readable formats such as JSON or XML and include detailed information on targeting, sponsorship, financing, and ad delivery. The Implementing Regulation is scheduled to apply from 10 October 2025.