Morocco: Law Regulating the Use of Artificial Intelligence (No. 396) including fair marketing and advertising practices was introduced in Parliament

On 31 December 2024, the Law Regulating the Use of Artificial Intelligence (No. 396) was introduced in the House of Representatives. The Law would establish basic definitions for artificial intelligence and automated system, and create a four-tier classificatory system covering low-risk, limited risk, high-risk, and unacceptable risk systems. The Law would further determine developer and implementer responsibilities and general ethical principles. The Law would require implementers to inform consumers of the use of AI in AI-generated advertisements and algorithmically-driven content.