Republic of Korea: Communications Commission announced of user protection by telecom and online service providers including fair marketing and advertising compliance assessment

On 23 April 2025, the Communications Commission (KCC) announced that 47 companies were selected for the 2025 user protection evaluation, among them search and platform operators such as Google, Apple, and Naver, and new entrants including Coupang Eats and Coupang Play. The evaluation includes a review of consumer-facing practices to ensure fair and transparent digital engagement, with attention to the accuracy of platform-provided information and the management of user-generated reviews that may influence consumer choice. Although marketing-specific regulations are not the primary focus, these elements form part of broader user protection assessments. The evaluation is conducted via written submissions, field inspections, interviews, and consumer surveys. Companies demonstrating consistent transparency and fair treatment of users may receive recognition and regulatory incentives, contributing to wider improvements in advertising integrity within digital services.