China: State Administration for Market Regulation adopted industry standard regulating individual-operated online stores

On 9 April 2025, the State Administration for Market Regulation adopted the industry standard for regulating individual-operated online stores. The standard establishes a unified framework for platform operators, covering entry, operation, exit, and data reporting standards. These include clarifying information requirements for store entry, setting operational management guidelines, defining exit mechanisms, and standardising data reporting to regulatory authorities.