Russia: Law No.479-FZ including mandatory allocation of advertising inventory to social advertising enters into force

On 1 April 2025, the provisions of the Law No.479-FZ which introduce a mandatory allocation of advertising inventory to social advertising came into effect. Under the new requirements, online platforms must dedicate 5% of their annual advertising volume to social advertising, based on either total ad output or audience size, whichever yields greater reach. The law also expands the scope of covered entities, explicitly including classified advertisement services and product or service aggregators. Additionally, the user threshold for platforms subject to these obligations has been raised from 100'000 to 200'000 daily users in Russia, focusing the obligations on larger platforms with greater public influence.