Description

Law No.479-FZ including mandatory allocation of advertising inventory to social advertising enters into force

On 1 April 2025, the provisions of the Law No.479-FZ which introduce a mandatory allocation of advertising inventory to social advertising came into effect. Under the new requirements, online platforms must dedicate 5% of their annual advertising vo…

Scope

Policy Area
Content moderation
Policy Instrument
Content moderation regulation
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
central government

Complete timeline of this policy change

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2024-12-26
adopted

On 26 December 2024, the President signed the Law No. 479-FZ which introduced a mandatory allocatio…

2025-04-01
in force

On 1 April 2025, the provisions of the Law No.479-FZ which introduce a mandatory allocation of adve…