United States of America: Act amending Consumer Protection Act with provisions on personally identifiable reproductive or sexual health information (SB 754) including data protection regulation was signed by Governor

On 24 March 2025, the Act amending the Code of Virginia on Virginia Consumer Protection Act, including personally identifiable reproductive or sexual health information, was signed by the Governor of Virginia. The Act prohibits the collection, sale, or disclosure of personally identifiable reproductive or sexual health information without consent. The Act defines such information across seven categories, including health conditions, surgical procedures, contraceptive use, and algorithmically inferred data, while excluding records protected under the Health Insurance Portability and Accountability Act. The Act applies to businesses involved in consumer transactions, including electronic commerce, digital subscriptions, and financial services.