Kenya: Competition Authority of Kenya released Revised Guidelines on Relevant Market Definition

On 5 July 2019, the Competition Authority of Kenya (CAK) released the Revised Guidelines on Relevant Market Definition, recognising that traditional market definition frameworks may not suffice for complex markets like digital or multi-sided platforms. For digital markets, the CAK must assess the substitutability of products in virtual markets and identify constraints from competing virtual or physical markets. Additionally, substitutability at one side of the market must be evaluated in relation to the wider market for basic products, particularly in multi-sided platforms where interactions between distinct user groups are key.