China: Cyberspace Administration's Methods for Identifying Synthetic Content Generated by Artificial Intelligence enter into force

On 1 September 2025, the Methods for Identifying Synthetic Content Generated by Artificial Intelligence (AI) enter into force. The Measures introduce standardised practices for marking AI-generated content, including text, images, audio, video, and virtual scenes. AI service providers and businesses using synthetic media are required to implement both explicit and implicit content identifiers. Explicit identifiers include visible text, audio cues, or graphical labels, while implicit identifiers involve metadata embedded through technical measures. The regulation applies to AI content generation platforms, content distribution services, and enterprises deploying synthetic media. Service providers must integrate these requirements into user agreements to ensure compliance and transparency.