On 28 February 2025, the Korea Communications Commission adopted the Guidelines for User Protection of Generative AI Services. The guidelines emphasise the protection of user rights and personal information, advocate for transparency in AI decision-making processes, and require AI systems to operate fairly and safely. The guidelines recommend that developers and service providers implement measures to prevent bias and discrimination, manage data collection and usage responsibly, and provide users with clear information about AI-generated content. They also require providers to obtain user consent and the ability to opt out of data usage for AI training. Additionally, the guidelines encourage efforts to address potential harms, such as misinformation and inappropriate content, through monitoring and filtering systems, and advocate for the ethical development and deployment of generative AI technologies.
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