Kenya: Consumer Protection Act including fair marketing and advertising practices entered into force
Description
Consumer Protection Act including fair marketing and advertising practices entered into force
On 14 March 2013, the Consumer Protection Act entered into force. The Act prohibits suppliers from engaging in false, misleading, or deceptive representations in connection with the supply of goods or services. It specifies that any representation f…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Implementation Level
national
Government Branch
executive
Government Body
central government