Hungary: Competition authority announced investigation into Allegro over alleged deceiving marketing practices

On 11 February 2025, the Hungarian Competition Authority (GVH) announced an investigation into the Polish e-commerce platform Allegro over potential deceptive consumer practices. The investigation focuses on Allegro's use of the "lowest price guarantee" slogan, suspecting insufficient transparency regarding the terms of the "price guarantee system" on its platform. The GVH stated that Allegro failed to clearly disclose key terms of the guarantee, including the limited number of participating web shops, the need for users to be registered, and specific payment methods required for coupon eligibility. GVH highlighted that Allegro failed to act with due diligence, potentially hindering consumer's ability to claim and use the guarantee. The investigation aims to clarify the facts and determine if the company violated competition regulations.