China: National Information Security Standardization Technical Committee (TC260) opened consultation on Cybersecurity Standard Practice Guidelines for Personal Rights Protection in Shake-to-Advertise Advertising

Description

National Information Security Standardization Technical Committee (TC260) opened consultation on Cybersecurity Standard Practice Guidelines for Personal Rights Protection in Shake-to-Advertise Advertising

On 23 January 2025, the National Information Security Standardization Technical Committee (TC260) opened a consultation on the Network Security Standard Practice Guide, which aims to regulate shake-to-advertise ads in mobile apps to prevent unintentional triggers and protect user rights. The consultation closes on 5 February 2025. The guide’s requirements include clear indications of shake actions, transparent explanations of potential outcomes, sensible sensitivity thresholds to avoid accidental ad jumps, and convenient options for users to disable the feature. The guide addresses issues such as unclear ad identification, low trigger thresholds, and inconvenient close functions, aiming to enhance user autonomy and overall experience.

Original source

Scope

Policy Area
Data governance
Policy Instrument
Cybersecurity regulation
Regulated Economic Activity
online advertising provider, software provider: other software
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body

Complete timeline of this policy change

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2025-01-23
in consultation

On 23 January 2025, the National Information Security Standardization Technical Committee (TC260) o…

2025-02-05
processing consultation

On 5 February 2025, the National Information Security Standardization Technical Committee (TC260) c…