On 23 January 2025, the National Information Security Standardization Technical Committee (TC260) opened a consultation on the Network Security Standard Practice Guide, which aims to regulate shake-to-advertise ads in mobile apps to prevent unintentional triggers and protect user rights. The consultation closes on 5 February 2025. The guide’s requirements include clear indications of shake actions, transparent explanations of potential outcomes, sensible sensitivity thresholds to avoid accidental ad jumps, and convenient options for users to disable the feature. The guide addresses issues such as unclear ad identification, low trigger thresholds, and inconvenient close functions, aiming to enhance user autonomy and overall experience.
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