Japan: Publication of JFTC Final Report Regarding Digital Advertising

On 17 February 2021, the Japan Fair Trade Commission (JFTC) publishes its Final Report Regarding Digital Advertising, concluding that the dominant position and certain platform operators` behaviour can constitute an abuse of superior bargaining position, which is prohibited under the Antimonopoly Act (AMA). The JFTC studied how digital platforms operators conduct their business in regard to advertising and analyzed the impact of such practices on the media businesses. Moreover, the Report warns that certain digital platform practices may constitute abuses of superior bargaining position, which are prohibited by Japanese anti-monopoly law.