United Kingdom: Announced ICO investigation into Google's use of fingerprinting in advertising compliance with data protection regulations
Description
Announced ICO investigation into Google's use of fingerprinting in advertising compliance with data protection regulations
On 19 December 2024, the Information Commissioner’s Office (ICO) announced its intention to challenge Google's proposed policy change, which will allow organisations using its advertising technology to employ fingerprinting techniques from 16 Februa…
Scope
Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
online advertising provider, software provider: other software
Implementation Level
national
Government Branch
executive
Government Body
data protection authority