United Kingdom: Closed consultation on draft Guidance on Unfair Commercial Practices in the Digital Markets, Competition and Consumer Act 2024

On 22 January 2025, the UK Competition and Markets Authority (CMA) closes its consultation on the draft guidance on the unfair commercial practices (UCP) provisions in the Digital Markets, Competition and Consumers (DMCC) Act 2024. The guidance aims to illustrate how the UCP provisions apply in practice. In particular, the guidance deals with practices that involve prohibited conducts and practices, including contravention of the requirements of professional diligence, misleading actions and omissions, aggressive practices, omission of material information from an invitation to purchase (which includes a prohibition of “drip pricing” of mandatory charges), 32 commercial practices which are in all circumstances considered unfair, and promoting unfair commercial practices in codes of conduct.