Rwanda: Adopted RURA Regulation on Promotion by Telecommunication Operators (No. 001/R/CA-MCA/RURA/016), including requirements for authorisation of promotional campaigns

On 26 July 2016, the Rwanda Utilities Regulatory Authority (RURA) adopted the Regulation on Promotion by Telecommunication Operators (No. 001/R/CA-MCA/RURA/016). The regulation applies to licensed telecommunication operators intending to conduct promotional campaigns for their services and products. Operators are required to comply with a business registration requirement by ensuring that they hold valid licences issued by RURA. The regulation imposes several obligations, including the submission of detailed descriptive reports prior to launching promotions, compliance with approved standards, and adherence to consumer protection principles such as transparency and fairness. Operators must specify the geographic scope, target audiences, and detailed terms of promotions.