United Kingdom: Competition and Markets Authority announced inquiry into dynamic pricing

On 13 November 2024, the UK Competition and Markets Authority (CMA) announced the opening of a project to explore the use of dynamic pricing across various sectors of the economy. The inquiry aims to gather insights from businesses employing dynamic pricing strategies, particularly in industries such as travel and leisure, and to consult with stakeholders, including consumer groups and regulators. It will assess the commercial and consumer benefits, as well as potential challenges to competition and consumers posed by dynamic pricing strategies. The findings will contribute to the government's understanding of dynamic pricing issues, aiding in considerations for future policy decisions on price transparency, notably in the live events sector.