Republic of Korea: Issued ruling in KFTC investigation into Booking for alleged unfair advertising practices
Description
Issued ruling in KFTC investigation into Booking for alleged unfair advertising practices
On 25 October 2024, the Korean Fair Trade Commission (KFTC) imposed a fine of KRW 1.95 billion against Booking for misleading advertisements related to a free airport taxi service. The ruling addresses Booking's claim that the service for free airpo…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
competition authority