Finland: Issued ruling in KKV investigation into Finsoffat Oy for allegedly misleading discount advertising

On 28 March 2024, the Finnish Competition and Consumer Authority issued a ruling against Finsoffat Oy for allegedly misleading discount advertising. The ruling highlighted that Finsoffat Oy's website advertised products with reduced prices and a higher comparison price, using the term "Sale," although the company claimed it was not a discount campaign. The ruling imposes obligations on Finsoffat Oy to ensure that all marketing complies with the Consumer Protection Act, requiring clear communication on comparison prices and preventing misleading representations of discounts when no previous higher price exists.