Finland: Issued ruling in KKV investigation into Vepsäläinen Oy for allegedly misleading sale prices online

On 30 January 2024, the Finnish Competition and Consumer Authority issued a ruling against Vepsäläinen Oy for misleading sale prices online concerning claims of a 30-day lowest price in its marketing. The ruling highlights that the advertised lowest price did not correspond to the genuine lowest price during the 30 days preceding the price reduction, in violation of the Consumer Protection Act. The ruling mandates Vepsäläinen to ensure its marketing clearly states the genuine lowest price from the 30 days prior to any price reduction.