Description

Adopted Negative Option Marketing Enforcement Policy containing quality of service requirements

The Enforcement Policy Statement Regarding Negative Option Marketing is adopted by the Federal Trade Commission. The Statement warns companies against using "dark patterns" to trap consumers into paid subscription services. In particular, to comply with legal rules, businesses must clearly disclose all the terms of use of the service, obtain informed consent before charging the consumers and provide easy cancellation options.

Original source

Scope

Policy Area
Other operating conditions
Policy Instrument
Other operating condition, nes
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

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2021-10-28
adopted

The Enforcement Policy Statement Regarding Negative Option Marketing is adopted by the Federal Trad…