Hungary: Announced GVH Investigation into Notino's E-commerce Practices

On 2 October 2024, the Hungarian Economic Competition Authority (GVH) initiated an investigation against Notino, a Czech Republic-registered beauty product seller, for potentially deceptive price display and promotion practices on its website and mobile application. The investigation focuses on Notino's alleged deceptive promotional practices and the use of pre-filled 'check-box' fields for environmentally friendly packaging and shipment insurance as a potential dark pattern. The GVH aims to determine the extent of the alleged violations and ensure compliance with clearer price display rules mandated since 28 May 2022.