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United States of America: Implemented Use of Likeness: Digital Replica Bill (AB 1836)

Policy overview

Description

Implemented Use of Likeness: Digital Replica Bill (AB 1836)

On 1 January 2025, the Use of Likeness: Digital Replica Bill (AB 1836) was implemented. The Bill defines a “digital replica” as a computer-generated, highly realistic electronic representation that is readily identifiable as the voice or visual like…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
ML and AI development
Implementation Level
subnational
Government Branch
legislature
Government Body
parliament

Complete timeline of this policy change

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2024-01-16
under deliberation

On 16 January 2024, the Use of Likeness: Digital Replica Bill (AB 1836) was introduced into the Cal…

2024-05-20
under deliberation

On 20 May 2024, the Use of Likeness: Digital Replica Bill (AB 1836) was passed by the California As…

2024-08-31
adopted

On 31 August 2024, the Use of Likeness: Digital Replica Bill (AB 1836) was adopted by the Californi…

2024-09-17
adopted

On 17 September 2024, the Use of Likeness: Digital Replica Bill (AB 1836) was signed by the Governo…

2025-01-01
in force

On 1 January 2025, the Use of Likeness: Digital Replica Bill (AB 1836) was implemented. The Bill de…