On 1 July 2024, the Deepfake Accountability and Transparency Act (Bill 10567) was introduced to the House of Representatives. The Bill aims to regulate the creation and distribution of deepfakes, defined as any form of media that falsely depicts a person's speech or conduct using artificial intelligence (AI) or generative AI systems. The Bill mandates clear disclosures for deepfake content, including verbal and written statements indicating the altered nature of the media. The Department of Information and Communications Technology (DICT), in coordination with other governmental bodies, is required to issue additional regulations for the Bill's implementation. In case of non-compliance, penalties of up to PHP 5 million can be imposed, along with additional fines for subsequent offences.
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