European Union: Issued ruling in EU Commission formal investigation into TikTok concerning TikTok Lite Rewards

On 5 August 2024, the European Commission accepted TikTok's commitments in its formal investigation regarding TikTok Lite Rewards under the Digital Services Act (DSA). The investigation was started over concerns regarding the launch of the TikTok Lite Rewards programme as potentially containing addictive elements without proper prior risk assessment. TikTok committed to permanently withdrawing the TikTok Lite Rewards programme from the EU, with a further commitment not to launch further programmes circumventing the withdrawal. The Commission's acceptance of the commitments makes them binding and closes the investigation. A breach of the commitments would constitute a DSA breach and make the company liable for fines under the regulation.