United States of America: Opened consultation on NYAG Regulations enforcing the Stop Addictive Feeds Exploitation (SAFE) for Kids Act

On 1 August 2024, the Attorney General of New York issued an Advance Notice of Proposed Rulemaking and opened a public consultation on planned regulations enforcing the Stop Addictive Feeds Exploitation (SAFE) for Kids Act, until 30 September 2024. The SAFE Act imposes several obligations on social media platforms, including prohibiting addictive feeds to minors, restricting notifications about addictive feeds to minors between 12 am and 6 am without parental consent, and requiring methods to determine if a user is a child. The NYAG is required to promulgate regulations to determine what constitutes commercially reasonable and technically feasible methods for age verification, identify means for obtaining parental consent, and promulgate any necessary language access regulations.