On 31 July 2024, the Ministry of Electronics and Information Technology (MeitY) adopted a Guidance on preventing the dissemination of misinformation including deep fakes on the Internet. The Guidance mandates that intermediary platforms act expeditiously within the timelines specified under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021), to address grievances related to prohibited content such as misinformation. It clarifies that the Rules' prohibition on dissemination of misinformation, patently false information, and impersonation includes deep fakes.
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