Thailand: Published AI Ethics Guidelines for Digital Thailand

On 22 March 2022, the Electronic Transactions Development Agency (ETDA) published the Artificial Intelligence (AI) Ethics Guidelines for Digital Thailand. In particular, these guidelines aim to ensure the ethical, transparent, and fair development and use of AI technology. For regulatory and supervisory agencies, the guidelines recommend promoting AI benefits, ensuring compliance with laws and ethical standards, and implementing measures for transparency and accountability. The agencies should ensure AI systems are secure and private, support fair competition, and foster public trust in AI. Researchers, designers, developers, and providers are urged to focus on sustainable development, broader AI benefits, and adhere to legal and ethical standards. Furthermore, they must ensure transparency and accountability, prioritise security and privacy in their designs, promote fairness by reducing biases, and ensure AI reliability through rigorous testing and monitoring. Users of AI systems are encouraged to educate themselves about AI benefits and impacts, verify the credibility of AI products and services, exercise their rights regarding personal data, and provide feedback to improve AI systems. The guidelines are structured around six key principles: competitiveness and sustainability, adherence to laws and ethics, transparency and accountability, security and privacy, fairness, and reliability. The guidelines also include a glossary defining critical terms such as AI, researcher, designer, developer, user, regulatory agency, transparency, accountability, traceability, security, privacy, fairness, and reliability.