Brazil: Published CADE Report on analysis of the relevant video-on-demand market including competitive market definition

On 25 July 2024, the Department of Economic Studies of the Administrative Council for Economic Defense of Brazil (CADE) published a Report on the analysis of the relevant video-on-demand (VoD) market. The Report examines the definition of the VoD market and provides a contextual overview of global and Brazilian markets, including business models. The Report analyses whether VoD can substitute other forms of audio-visual consumption, noting that the relevant market definition depends on geographic and technical factors such as internet penetration. The Report also highlights that increasing internet penetration heightens VoD competition.