France: Closed consultation on Competition Authority inquiry into competition dynamics in the online video content creation sector

On 15 September 2024, the French Competition Authority (FCA) closes the public consultation on the competition dynamics in the online video content creation sector. The consultation aims to gather information from content creators, creator agencies, sponsors, advertisers, and sharing platforms. The FCA aims to evaluate the competitiveness among content creators, including the substitutability of video content demanded by the public, and to assess the bargaining power of stakeholders in the sector. Furthermore, the FCA aims to assess the competition between video-sharing platforms such as YouTube, Twitch, TikTok, and Dailymotion, how the platforms compete for content creators, audience engagement, and advertising revenue, and the implications for market power and competitive behaviour.